3 Medical Marketing Mistakes Doctors Make And How To Avoid Them
If you are a doctor who would like to see more patients joining your practice, you have probably researched several different types of medical marketing strategies that can potentially help you achieve your goal.
There are so many things to choose from and it can get confusing, especially with all the contradictory (and technical) information out there.
The question remains: What works best? And what is not worth spending your time and money on?
From years of interacting with doctors, we know exactly what their expectations are and we know exactly what to do to meet them. Working with doctors has allowed us to determine which medical practice marketing techniques work and which don’t.
In this article, we will look at 3 medical marketing mistakes and ways to avoid them. Information you find here will allow you to learn from someone else’s mistakes and get it right the first time.
1. The Website
In this day and age, not having a website is not an option. This is the main place clients (i.e., new patients) find your business. The good news is most doctors realize this and it’s hard to find a medical practice without a website.
Unfortunately, it’s also very hard to find a website that actually works for bringing new patients to the practice. Most medical websites we’ve seen are poorly designed, old-fashioned and not very user-friendly. Moreover, they are rarely optimized, so they are nowhere to be found on Google.
SEO For Doctors
Is optimizing a website important?
What are some medical SEO techniques?
Answers to these and many more questions can be found on our medical marketing website. We strongly encourage any doctor who is serious about growing their patient base to check it out!
2. Online Reputation
Reputation is what makes or breaks a business, especially nowadays, when literally anyone with internet access (in other words: ANYONE!) can write an online review about their experience with a doctor’s office.
Many doctors don’t realize the importance of maintaining a good online reputation and this approach can cost them dearly. A couple of negative online reviews can significantly decrease the number of patients making appointments at your practice.
On the other hand, 5-star ratings can bring you a lot of new business!
So, is It Possible To Control Your Online Reputation?
Absolutely. Not only it is possible, it is also essential that you take the matter into your own hands.
How can you increase the number of 5-star reviews and prevent negative reviews from ruining your online reputation?
We work with medical practices every day to come up with the right strategy for them; it is critical you have this done right.
Contact us for more information.
3. Social Media Marketing For Doctors
Do doctors really need to care about social media? Is it really relevant to them? How can social media marketing help bring new patients to your practice?
From our experience, ANY type of business, including medical practices, can benefit from social media marketing, provided it is done in the right way.
What Is The Right Way?
Simply speaking, any strategy that brings patients to the practice is a good strategy.
But social media marketing for doctors can be challenging. There are details and strategies that not many people know about. In order to benefit from social media, you simply must know what, how, where and when to post.
If you’d like to find out more about Social Media Marketing For Doctors, we recommend you make a habit of visiting our blog frequently, as we will discuss this in detail in future articles.
An effective social media marketing campaign is critical to online reputation management and lead generation.
Medical practice marketing – About Medical Marketing VIP. If you are interested in growing your practice and would like to find out more about SEO and Social Media strategies, we encourage you to have a quick look here.
Our agency has years of experience in pharmaceutical sales, pharmaceutical marketing and working with doctors across the country to help them achieve their business goals.
Want to be one of our success stories? Contact us to see how we can get you to the next level!
For more information about medical practice marketing or to set up a meeting with our medical marketing agency to discuss how we can help you grow your practice, contact 215.876.2500 or firstname.lastname@example.org.
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