Instagram for Doctors – Why You Need To Be There

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Instagram is one of the hottest social media platforms out there right now. If you are serious about your Instagram for doctors strategy, you’d better be on there!

With 90% of users under the age of 35, Instagram is a great place to engage with millennials as they begin to make their own medical decisions.

Instagram for Doctors – What To Do To Succeed On Instagram

Your primary goal should be to show your clients that being a doctor is not just your work; it’s your lifestyle.

  1. Content

    Your content does not have to be limited to pure science! Showcase a “behind the scenes” look at your office, for example, the fun you and your staff have at team events or every day at work. Remember that showing genuine appreciation towards your staff goes a long way!

With Instagram for doctors, you can also let your followers know you are an interesting and approachable person with a passion for medicine and science, and, as a result, you are a professional, accomplished and sought-after doctor.

Finally, you can use it to help you establish your practice as a credible, trustworthy source of information about your medical specialty. That way, when it’s time for people to see a doctor, your practice is at the top of their list.

A lot of people consider Instagram not just an entertainment platform but a source of information. Take advantage of this to position yourself better: promote healthy lifestyles and share useful tips which may help your followers avoid health problems.


One important note: Make sure your Instagram profile reflects that you practice what you preach.

  1. Hashtags

    Hashtags are a great way to start a conversation or continue one with your audience. Before posting pictures, it is essential to research which hashtags are most commonly used in your industry. For example, if you are an orthopedic doctor, you might use #sportsmedicine or #sportsinjury hashtags.

    Also, always remember to tag your location so that it’s easier for your followers to find you!

    3. Tag your patients!

    If you want to become an active (and successful) Instagram user, posting pictures alone may not be sufficient. Marketing for doctors on this platform requires engagement, such as tagging, liking, commenting and sharing. That old cork board full of happy patient photos should go digital: The best content to share is a satisfied patient’s picture.

    4. Go live!


If you really want to become an influencer or dramatically increase your followers, you need to invest in video content, especially a live session or Instagram story. Live videos are a powerful feature for Instagram for doctors and you need to be making them.

The main advantage is that going live is the most direct interaction you can get with your followers (i.e. potential or current patients) on Instagram.

The good news is it doesn’t have to be long. In fact, you can do it while taking your lunch break or in between patients.

You may be thinking that Instagram for doctors seems like a lot of effort. The truth is that it does take a lot of time and focus to build your Instagram following and engage regularly with them.


However, I guarantee “Doctor Mike” or “Dr. Subbio” did not do it themselves, and it didn’t happen overnight. There are medical marketing agencies out there who can help you.

In a dynamic and highly competitive environment, patients do not want or need to do a ton of time-consuming research before choosing a doctor. They want to click online, read a few patient reviews, and browse their favorite social media platform.

You have to be where your potential customers are, and Instagram is the hottest platform for creating recognizable branding.

It is vital to remember that in this digitally driven world, medical marketing aims not just to increase the number of patients for your medical practice, but also to create a positive and trustworthy image of your brand online.

Instagram for Doctors – Need More Help?

Medical Marketing VIP specializes in medical practice marketing, social media marketing for doctors and SEO for doctors. Our agency works with healthcare providers across the country to help them develop their business and brand. Want to be one of the success stories?

For more information about Instagram for doctors and our marketing agency, contact us at 215.876.2500 or info@medicalmarketingvip.com.

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