Physical Therapy Marketing
Proven Optometry Marketing Strategies
As an optometrist, you understand vision; as the owner of an optometry practice, do you know how essential an optometry marketing plan is to your practice’s success? Do you see the needs and wants of your patients? Can you envision the ways that modern digital tools can help you to engage with patients to develop lasting business relationships?
If you are struggling to grow your optometry practice, Medical Marketing VIP can help. We are a full-service and US-based digital agency with expertise in social media marketing, search engine optimization (SEO), website design, paid advertising, direct response marketing and more. We have a proven track record of helping eye care providers and optometrists with custom marketing strategies to accelerate growth. Read on for proven methods to help you reach your practice goals…
A Stunning Optometry Website Built to Convert
If your optometry marketing plan is to be successful, the first thing your potential patient will see is the landing page of your website. Does it engage your viewer and connect with them? Does the visual layout guide them where they need to go to learn more information, schedule an appointment or contact you? Are page views translating into actions?
If not, you need to initially focus your attention here. Create a website that attracts your “perfect patient,” and will convey information efficiently, which leads the user to take action. Whether you are seeking new patients, reaffirming relationships with existing patients, or reaching out to the community, you need a website that aligns with your marketing strategy and reinforces your brand.
Sending Your Optometry Practice to the Top With SEO
The most visually appealing website on the planet won’t do you any good if your patients can’t find it. Search engines like Google provide search results to users using complex algorithms. Good on-page SEO designs web content to rank highly in the search results. Websites for local businesses can be optimized so that they rank highly in searches for businesses in a certain area. For example, if someone searches for “optometrist near me,” SEO can put your web page at the top of the list to attract more patients.
Get New Patients Now: Google PPC for Optometry Practices
Pay-per-click (PPC) marketing through Google Ads or other search engine marketing providers allows you to advertise your optometry practice along with search results. As with SEO, choosing the right keywords ensures your ads appear in front of your ideal audience. You pay every time someone clicks on one of your Google ads, so it is vital to turn as many clicks as possible into new leads.
A digital agency can ensure your PPC marketing is cost-effective by tailoring your optometry ads and keywords to maximize the likelihood that potential patients click through and engage with your site. From there, you must have a strong follow-up system in place. This can be achieved through automation which includes email, text messaging and voice message drops.
Facebook and Instagram Ads for Optometry Marketing
Using social media is a cost-effective way to direct web traffic toward an optometry website, reaching out to potential patients as they are using social media. Because social media platforms obtain a wealth of data about their users, this allows marketers to target their ads precisely to the most receptive audience. Using techniques like retargeting, you can position optometry advertisements to people who have had contact with you before or clicked on similar interest ads.
Reputation Management and Correct Provider Listings
Patients put great care in their choice of healthcare professionals, including optometrists. Growing your practice requires persuading new and potential patients to trust you with their vision care. Consumers look to online reviews and provider listings as “social proof” and a testament of your treatment modalities. Providing up-to-date information about credentials, office location and services is critical.
Ensure your online listings with Google-My-Business (GMB), Healthgrades, Vitals and other sites are up to date and monitor and respond to online reviews. If there is negative feedback, we can offer tips on how to address the situation without causing damage to your online reputation.