Resources
Practice Resources & Marketing Tools We Recommend:
ULTIMATE INTERNET MARKETING CHECKLIST
You CAN effortlessly and consistently attract your “perfect patient” and move them through your office door. Download our free Ultimate Internet Marketing Checklist for 7-Figure Medical Practices.
PRACTICE GROWTH ACTION FORMULA
This 41-minute training goes in depth on the 6 action steps you must implement in your practice to stand out from the competition.
PATIENT EMAIL MARKETING
The most popular and easy to use email marketing platform. Excellent email deliverability and patient newsletter templates.
PATIENT LEAD CAPTURE
When someone lands on your website or blog post, you need to capture their email. This is the first step for your online patient acquisition funnel. LeadPages creates beautiful and high converting pages to build your list NOW.
WEBSITE DOMAIN PURCHASE
Your first step is to select and register a website domain. GoDaddy is easy to use and will walk you through the process. Select a domain that is easy for your patients to spell and remember.
WEBSITE THEME
Once you purchase your domain, you need to choose a WordPress theme. We highly recommend WordPress so you 100% own the content, not a third party or agency. Envato Market has a beautiful selection of modern and high converting WP themes.
WEBSITE HOSTING
It is critical you have a secure and fast website hosting provider. The new Google algorithm puts a lot of weith on page load speed, both desktop and mobile. We use SiteGround and it includes a free SSL certificate.
COMPETITOR ANALYSIS
SEM Rush is an all-in-one marketing tool to evaluate your competitors online presence and to improve yours. The reporting will give you in-depth data and recommendations.
Training Courses & Books We Recommend:
DIGITAL MARKETER LAB
Marketing is complicated, no other way to say it. Digital Marketer is the #1 online training authority for all things digital – from SEO to Social Media Marketing. We are proud to offer a free 14-day trial for Digital Marketer Lab!
THE 10X RULE
The 10X rule by Grant Cadone will challenge your thinking and expand your thoughts on what is possible. Go bigger in your goals and the 10X Rule will get you there!
AFFORMATIONS: THE MIRACLE OF POSITIVE SELF-TALK
What you think about you bring about. Afformations by Noah St. John will change your thinking around self-talk and positivity. It’s a proven steps-by-step guide to living the life of your dreams.
THE ULTIMATE SALES LETTER: ATTRACT NEW CUSTOMERS, BOOST YOUR SALES
In order to attract your “perfect patient,” you must master the art of copywriting and attracting new patients as a result of your writing. This is applicable to your website, blogs and all forms of advertising.
THE SLIGHT EDGE: TURNING SIMPLE DISCIPLINES INTO MASSIVE SUCCESS AND HAPPINESS
To get ahead, you have to think different! The Slight Edge is a way of thinking and a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire.
WINNING WITH PEOPLE
In your medical practice, you are leading people. Even with an office manager, your staff watches you. Learn to leverage relationships and the skillsets of your staff to form a winning team!