SEO for Doctors: 5 Things Your Practice Must Do to Survive in 2019
It’s 2019 already. The world around us is changing. This is true for healthcare and patient behavior. More and more patients are using the internet to find their next doctor.
So, as a doctor, it’s important that you and your practice are keeping up with these changes. You need to ensure your practice can compete in this new world.
– Is your practice easy to find online?
– If patients search for your “specialty + city” do you show up on the first page of Google?
– When they find you will they like what they see?
– Does your website mirror the image you want your practice to project?
– Do you have a 5 star online rating?
If you answered “no” to any of these questions, rest assured you are not the only one. We help hundreds of doctors to compete and prosper online.
In today’s article, I will tell you about 5 things your practice MUST do to survive in 2019:
1. Medical Practice Marketing
Whether we like it or not, doctors are in competition with each other. The doctor down the street who has the same specialty as you IS your competition.
You are both competing for the same group of patients. And you better believe that the other doctor is doing some form of marketing for their practice.
It doesn’t matter if you are the best doctor in the world – if patients don’t know who you are, then they won’t come to you.
Read more about Medical Practice Marketing.
2. SEO for Doctors
SEO is short for Search Engine Optimization. More and more people are using search engines, in particular Google, to find what they need. This is also true for healthcare. More and more patients are finding their next doctor online.
That is why SEO for doctors has become so important. SEO helps to get your website to the top of Google results for relevant keyword searches.
For example, if you are an orthopedic surgeon in New York, then SEO can be used to get you to the top of Google for keywords like “Orthopedic Surgeon New York.”
Read more about SEO for doctors.
3. AdWords Advertising
If you need patients NOW and cannot wait for an SEO campaign, then Adwords might be the right option for you.
Google Adwords is advertising which gets your site into the sponsored positions at the top of Google. It provides a measurable way to get new patient leads, plus it can be set up in a matter of hours.
With Adwords you will be paying per click. This means that every time someone clicks on your ad, you’ll be paying anywhere between $1 to $10.
That said, you want your AdWords account set up correctly from the beginning.
The “copy” (or words) of the ad, the website they click, etc. all must be congruent and flow properly to have a successful campaign.
4. Social Media Marketing for Doctors
People are spending more and more time online including on social media. The modern medical practice needs to adapt to this to survive.
Do you make it easy for patients to contact you on social media? Are you creating an online following?
Social media is a great way for you to maintain a visible presence online, so you are always on top of mind with your patients, their friends and families. The great thing is that social media also has a positive effect on your SEO campaign!
Read more about social media marketing for doctors.
5. Your Online Reputation
Do online reputations matter? In a word, yes! They absolutely do!
Many patients read online reviews before choosing their next doctor. Do you have a 5 star reputation online? Or are there a number of negative reviews?
It’s important that when patients find you online, they like what they find!
Your online reputation is critical because when a prospective patient is searching, you want yourself and your practice positioning to be in the most favorable light. Or they just might keep clicking…
Medical Marketing VIP is a full-service Medical Marketing Agency specializing in Social Media Marketing for Doctors, SEO for Doctors, and Medical Practice Marketing. We can help you achieve all of the above 5 “must do” strategies in 2019.
Give us a call at 215.876.2500 or email us today for your free medical marketing assessment!
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