Social Media Marketing For Doctors – 5 Reasons Why It IS Worth Your Time
When it comes to social media marketing for doctors, you may be wondering if there really is a Return On Investment (ROI) for your efforts.
After all, you can literally spend hours and hours on Facebook and Twitter but does that really bring any revenue to your practice?
The short answer is “yes and no.”
Used without purpose and direction, social media can indeed be a waste of time with minimal reward. However, if used well and as part of a “big picture” strategy, then it can achieve amazing results for your practice.
Here is what you can achieve and will ultimately drive more patients to your practice.
1. SEO for Doctors
One of the reasons we do social media for doctors is that it greatly helps us with SEO for doctors. SEO is short for Search Engine Optimization and is the process of helping your website rank at the top of search engine results for relevant keywords.
For example, if you are an orthopedic surgeon in Philadelphia, your keywords may be “orthopedic surgeon Philadelphia,” “orthopedic doctor Philadelphia,” and “ortho Philadelphia” among others.
When it comes to SEO, one of the factors that helps your website rank high on search results is backlinks. And when it comes to backlinks, not all backlinks are equal.
It’s a case of quality being more important than quantity. It just so happens that backlinks from major social media sites, such as Facebook and Twitter, are usually considered quality backlinks.
But what does this mean?
This means that social media campaigns can create some really beneficial backlinks for your site. As a result, this boosts your SEO.
And that, in turn, leads to more patients finding you online, and – yes, you guessed it – MORE PATIENTS WALKING THROUGH YOUR DOOR.
2. Online Reputation
The reality is online reputation, to include social media, drives patient opinions. The trend toward social media is not going to change.
In fact, it is predicted to increase. Prospective patients are engaged in social media more than ever before.
If you choose not to engage in social media campaigns, this makes you invisible and irrelevant.
How can patients make appointments with you if they can’t find you?
By creating positive social media campaigns about your practice, you not only make yourself visible, but you control the image which is being presented to your online audience.
3. Online Audience
The great thing about social media is that once someone follows you, they are (usually) exposed to your new posts and updates. Therefore, by increasing your number of followers, you increase the size of your online audience.
But why is an online audience important?
It’s quite simple: The more you stay on your patients’ radar, the more likely they are to visit you the next time they require your specialty.
After all, why do major corporations such as McDonalds and Coca Cola spend so much on advertising? They do so because they know staying on consumers’ minds is the best way to generate future sales.
4. Online Patient Reviews
Studies show that 72% of patients use online reviews as their first step for deciding which doctor to use.
Therefore, the first step for you is to actively solicit and build up your positive patient reviews. Social media and Facebook offer online review features.
So are you allowing patients the opportunity to give you positive reviews? You may be thinking: “what about negative reviews, too?”
After all, I am sure you’re familiar with the angry patient who left bad reviews about you all across the internet. Well, the good news is that some negative reviews can be removed, plus there are systems available to prevent negative reviews from occurring.
It pays to be in control of your online presence and managing such reviews, so that patients always see the best side of you.
5. Online Authority
Social media brings an amazing opportunity to have your voice heard. Not just in your community, but nationally or even internationally.
If you are a great doctor, the world deserves to know!
We always advise doctors to highlight their strengths. If you are the best orthopedic hand surgeon in your area, then your online reputation should reflect that.
You can create a social media marketing campaign which positions your practice as the online authority for orthopedic hand surgery (or whatever specialty you are in).
Medical Marketing VIP can help you design a customized social media marketing campaign specific to you. In fact, we’ll do the whole thing for you!
You practice medicine, we’ll handle the marketing. Fair enough?
Connect with us here for a free medical practice marketing assessment!
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