Why You Need to Start Working on Your Medical Marketing Campaign Now
In today’s modern age, medical marketing and media have become essential parts of organizational growth and the healthcare field is no exception.
The truth is that more and more people have transitioned to using the web for seeking information, including medical information.
A 2013 Pew Research Center Report states that “72% of internet users said they looked online for health information within the past year.” That means doctors, practices, and hospitals need to invest in medical marketing to position themselves as experts.
Digital marketing agencies like Medical Marketing VIP can provide exposure to your healthcare practice and the services you offer using various medical marketing techniques.
If you are still not persuaded, take a look at a few numbers and statistics below.
Search Engine Optimized (SEO) Blogs & Websites
The same Pew report says 77% of online health information seekers began their last session at a search engine such as Google, Bing or Yahoo.
Search engines like Google have become so sophisticated at helping people find what they’re looking for that you can literally type medical marketing specialists or aesthetics specialists near me into your search box and it will populate a listing of the most authoritative specialists in your geographic area.
What do we mean by “authoritative”?
Google ranks pages based on two primary metrics: authority, which is a measure of how many people share or link back to your content, and relevancy, which is a measure of how well you create content that relates to the keywords users type into search engines to find your website or blog.
Websites and blogs that create relevant content that is found by internet users and shared across the web is deemed as being authoritative.
If you want to get ahead it’s time to start leveraging proven SEO strategies in your medical marketing efforts! If you don’t have time (or a burning desire to learn SEO), a medical marketing agency can take care of SEO for doctors and remove this task from your plate!
Engaging Social Media and Referral Marketing as part of a Medical Marketing Strategy
DC Interactive Group’s Rising Use of Social Media and Mobile in Healthcare Infographic shows that 41% of people would choose a healthcare provider based on their social media reputation.
Of those surveyed, one-third now use social media sites such as Twitter, Facebook, YouTube and online forums for health-related matters. People usually start a conversation online by providing a positive or negative opinion about the care they received at a hospital or medical facility or from a specific doctor or nurse.
Social Media, however, can be used in many ways other than engaging with patients online.
This Philips Healthcare LinkedIn case study is a great example of a healthcare organization which used LinkedIn to establish “thought leadership” and expertise in their field.
Philips created the Innovation in Health LinkedIn group to foster discussions and build their credibility by directly connecting with their target audience – medical, healthcare, and technology professionals. The group now has over 100,000 members globally!
Imagine how that kind of medical practice marketing could affect small to midsize practices.
Targeted Email Marketing Campaigns
Social Media is not the only way that doctors communicate with one another or their patients.
Actually, 62% of physicians and other healthcare providers prefer communication via email over phone calls and in-person visits, according to a MedData Medical Technology Marketing Industry Trends Report.
So if you’re trying to generate more referrals, then I hope you are not among the 40% of healthcare companies from the report who have not yet implemented an email medical marketing campaign.
Also, don’t forget to optimize your emails for mobile web devices so they are easily readable. No one likes to squint to read what you wrote and people are using mobile for most daily tasks.
Just as 75% of physicians use smartphones and tablets for professional reasons, according to MedData, so do their patients.
If you’ve been trying to reach out and no one is responding, make sure they can read it!
We’ve heard over and over that visual content is the key to great engagement. Medical marketing is no exception.
Video is hot and it’s here to stay! In fact, YouTube is now the second largest search engine on the web.
When you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
Need Further Help with Medical Marketing?
Medical Marketing VIP specializes in medical practice marketing, social media marketing for doctors and SEO for doctors. Our agency works with doctors across the country to help them build exceptional brands online and attract more quality patients to their practice.
For more information about our medical marketing agency, contact us at 215.876.2500 or firstname.lastname@example.org.
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